It is typically used in packaging consumer products, especially food and drink. Kraft is taint-free, resilient, and most of all, suitable for high-quality prints.įrom a packaging manufacturers’ standpoint, minimalist designs, such as black on white and digital print, look more elegant. Kraft paper is produced from 100% virgin fiber paper during the kraft process. It is renewable, biodegradable, recyclable, and compostable. There are two paper materials that are good for high-quality packaging, but still eco-friendly: Kraft Unlike plastic, bottles, cans or Styrofoam, paper can be produced and recycled without using a lot of harmful chemicals. It causes little to no damage to the environment and can be reused and repurposed. Compared with molded plastic, paper material is not only cheaper but also more sustainable. Paper is the largest material type in the packaging market. Which type of material is best for minimal packaging? The study also indicates that 74% of business owners put emphasis on using recycled content materials for their packaging.Īs more end-users recycle packaging to address environmental issues and reduce carbon footprint and energy costs, it won’t take too long for green and minimalist packaging to become the norm for consumers.īusiness owners must now begin to adapt to the packaging trends and play their role in alleviating pollution and conserving raw materials. The annual Sustainable Packaging Study conducted by Packaging Digest and Sustainable Packaging Coalition reveals that 92% of consumers feel that minimalist, eco-friendly, or biodegradable packaging matters. Why? Because minimalist packaging is proven to have a huge influence on consumers’ purchasing choices and bottom lines. "This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.The terms ‘sustainable’ and ‘green’ are not new when it comes to packaging. In fact, over the last 10 years, the entire supply chain has been demanding for sustainable and green packaging with minimalist packaging design. "In the past, we have told stories with our holiday cups designs," Jeffrey Fields, Starbucks vice president of Design & Content, said in a statement. Starbucks, however, maintains that its holiday cups were meant to be a blank canvas for customers to create their own stories, inspired by the doodles and designs that customers have drawn on white cups for years. "The Oatmeal" founder and cartoonist Matthew Inman also chimed in. Satirist Al Yankovic posted his own version of the Starbucks cup, mocking the controversy. Of course, he wasn't the only celebrity to join the fray. By the way: That's the end of that lease. No more," Trump said, noting that the coffee giant is among his tenants at Trump Tower in Manhattan. Still, there are some users of the social media platform who have opted to boycott Starbucks because of the cups.Įven Donald Trump weighed in on the Starbucks Christmas Cup controversy during a rally in Illinois on Monday. "Starbucks" has been mentioned more than 474,000 times on social media in the last week and "red cup" has more than 61,000 mentions. This sparked the hashtag #ItsJustACup, which has been used more than 4,400 times in that last few days, according to Topsy. Twitter users were quick to point out that neither the Starbucks cup nor the Dunkin' Donuts cup has ever had Christian symbols instead, both brands have created winter-themed designs. "For many years Dunkin' Donuts has served coffee in festive cups featuring the word 'joy' as part of our annual celebration of the season and holiday offerings," the company said in a statement. Speculation arose on Wednesday that Dunkin' Donuts' cup was a direct response to the Starbucks controversy, however Dunkin' Donuts says that's not the case. The Styrofoam cup features green holly leaves and the word "joy" written in red.Īlthough not explicitly a Christmas cup, Dunkin' Donuts' design has continued to fuel opponents of Starbuck's subdued cup. The controversy has continued to brew as rival coffee shop Dunkin' Donuts released its own holiday cup this week.
0 kommentar(er)
